Google’s auto-suggest functionality has completed changed the way I search now. I no longer even attempt to beat the browser with my search term, but rather just type the first few characters and instinctively pause and wait for the  cloud to figure out what I meant.

One of my favorite uses of this feature is using the word ‘vs’ for product and service research. Say I’m looking for e-commerce software, and I find one that looks pretty good.

and BOOM, a bunch of suggestions to also consider. Beware though, there can be a telephone-effect when you keep picking a topic and doing a new ‘vs’ search.

Do you have any similar tricks? Please post in the comments or get at me @glwngrctngls